Welldium - virtual supplements dispensary
Project summary
Welldium is a platform for practitioners which enables them to easily recommend supplements for their patients.
See website here.
My contribution
Welldium is a project executed from the idea stage to the implementation by the Venture Studio which I am a part of. My contributions to the project consist of validation of the market needs through qualitative interviews with practitioners. Moreover, in combination with competitor analysis I created user stories. Those were prioritized together with other stakeholders and defined the scope of the MVP. When the e-commerce store was implemented I have been responsible for usability optimization through the changes in UX and UI of the product. The optimization has been based on the data recorded by a tracking tool - Hotjar as well as user interviews and implementation of design principles.
Target group interviews
Interview guide
Participants recruitment
Results analysis
Competitor analysis
In order to validate the market need I have interview 10+ practitioners in order to understand their daily routine and its pain points. In order to do that I have recruited participants using LinkedIn reach-out. All the interviews followed the same interview guide and were conducted remotely via phone or video chat. I have organized findings in a Google sheet document where I positioned question in the first column. The next rows summarized the main takeaways from each practitioner’s answers.
In the last column of I have unified finding based on all the answers. The analysis have confirmed the hypothesis that practitioners struggle with finding an optimal way to recommend supplements to their Clients due to a lack of aggregated space for supplements purchase. After the interviews I conducted the competitor analysis mainly based on the feature benchmark.
Feature prioritization
User journey
ICE score
In order to optimize the feature prioritization I have outlined the user journey for each Actor (Practitioner, Client) in a Google sheet and assigned relevant features to each stage. I prepared a stakeholder workshop where we prioritized and updated the storied using an ICE scoring. The workshop resulted in the MVP scope.
Website optimization
UI
UX
I have re-joined the project after the MVP of the page was implemented. My objective was to optimize the user experience. It is an ongoing process. The first changes I have implemented was a user feedback document where the stakeholders imputed feedback and questions the practitioners were providing. Based on that I concluded that the practitioners ask primarily about the website pricing, supplement’s brands available on the page as well as legal aspects of recommending supplements. Consequently, I have designed and implemented the following elements:
- Pricing section on the home page
- Clear value proposition
- FAQs page to cover the legal questions and a lot more
- Brand page.
Currently, I am optimizing the shopping and recommendation experience. I base my changes on data provided by Hotjar videos and heatmaps and incoming user feedback.
Above to the left the old value proposition where the text is difficult to read and some key VP are missing. To the right new design with clear VP.
Above, to the left - Brand page. The page to the right is a FAQs page.
